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Publicado:
miércoles, 22 de febrero de 2012, 2:27 AM
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For instance, the advertiser of a dentifrice may spend much space and money to educate people to brush their teeth. Tests which we know of have indicated that the cost of such converts may run from $20 to $25 each. Not only because of the difficulty, but because much of the advertising goes to people already converted. Such a cost, of course, is unthinkable. One might not in a lifetime get it back in sales. The maker who learned these facts by tests make no attempt to educate people to the tooth brush habit. What cannot be done on a large scale profitably can not be done on a small scale. So not one line in any ad is devoted to this object. This maker, who is constantly guided in everything by keying every ad, has made remarkable success.
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• Identificación de la publicación: 10730068 clasificadoschicago
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